Callaway Golf Company: Analysis

Callaway Golf Company: Analysis The driver of the Callaway Golf Company is a world-class institution designed to provide a clear advantage, and to please different golf products, including breakthrough technology the backup these products significantly superior customer service, and generate a return to shareholders the cost in excess of capital. CGC was led by Ely Callaway, a powerful motivator who defined the companys culture. Its a world famous golf brand of club and product. CGCs sales had increased from 1988 to 1998. However, CGCs sales have decreased after 1999. What are the problems to stop that eagle? In fall 1999, Callaway faced these questions; the answers would guide him in refocusing CGCs retail channels, new-product development, and marketing strategies. In my case study, I will focus on new-product development and described my plan. Logistic include products transport, warehouse, and information processing center. Callaway Golf Club is in expensive price, but popular amateurs and professionals alike. Through its website and golf sporting goods stores, sporting goods retailers, large shopping malls selling its products in over 100 countries and regions,.(Hoovers, Dec) External Environment CGC is in the Cash cow. It means high relative market share and low market growth rate. Thats because CGC is well known in the world and their products in a lots of retailer stores and the clubs are famous. When Callaway buy the company, his first initiative is to develop original products. Product of golf innovation and superior performance is very important, because the equipment is considered to have a significant impact the performance of the players. In addition, innovation is very important too, because the CGC technology leader in sales of its premium products continue to exceed our customers expectations. However, his competitors more focus on specific target market. The technical quality of the product, to enhance the CGC of high quality brands and keep customers to replace the brand. The impact of the external environment, customers are more likely to have special clubs and low cast. To pay the annual high. The CGC is located in Carlsbad, CA(CGC official website) which full of sunshine. It is usually a good place to travel and enjoy golf. People in there might feel more relax than other states. Also, in CA, the employees are enough to do the work. Analysis For the external analysis, the company has a lot of opportunities. Many sports good manufacturers are expanding in the golf market. The aging of the worlds population, many old people play golf, they have flexible income to buy golf equipment. Also, in New England state, Mid- Atlantic state and parts of south west, there are many golf players and the number is increasing. (New York Times. Feb) In Figure 3, CGC strengths are new-products development and well known in the world. The weaknesses are high prices and company relied more heavily on off-course shops. The opportunities are new-products on existing markets and marketing strategies. The threat is new-products sales decrease, low prices, cannot have good value. I will talk about products transport and warehouse in my first step, information processing center will be a follow page. The catastrophic storm affects not only the golf round in the storm, but a significant period of time. The external analysis will change, because face different economic and compare the situation in the global market. There are several reasons that will treats the external analysis. The high rate of unemployment rate and the increase in the level of consumer debt. Rejected consumer confidence and spending is increasing year by year. The most important reason is that the increase in the euro against the U.S. dollar, sales in euros had a negative impact. For internal analysis, small golf club manufacturers, new technologies and new production methods to become the worlds largest manufacturer of premium golf clubs and a dominant force in the industry. (ELY: NEW YORK) The CGC sell more units, the highest price of more equipment than any other company in the business of golf. This is a successful marketing decisions and strategies. , And provide high quality at a high price sales. People will be willing to buy products and interest rates high. Callaway consumers can trade allowances. From their club to the new Callaway clubs. This option is for consumers to upgrade their equipment. However, the internal analysis is also have weaknesses. Callaway marketing is focused on promotion, by professional players. The company tracks imitate, resulting in higher administrative costs and loss of income, this is very difficult. Global Manufactory and Warehouse CGC need to set up manufactory in different countries for new-products transporting and saving. In figure 1, I can clearly find that CGC is in the Product development square, the top right side. It means new-products for the existing markets. To achieve that, CGC had to consistently be on the leading edge of technology and to continually exceed customers expectations (CGCs case page 505). CGC need to make new-products to continually exceed customers expectations. But that CGCs biggest challenge, therefore, was to have products differentiated not only from competitors products but also from its own. If a product stayed in the pipeline too long, even if it was the best product, its sales would begin declining. This decline occurred because the people who really wanted the product would buy it within the first two years of its introduction (CGC. 4). The key word is pipeline. What is that? Its a conduit of pipe, especially one used for the conveyance of water, gas, or petroleum products( http://www.thefreedictionary.com/pipeline). Yes, products transport. CGCs wasted time in new-products transp ortation. For instant, main manufactory transports new-products to global market need a month. If CGC has global manufactory, they just need a week or least in the transportation. That is the reason why manufactory set in foreign countries is very important stratagem. For instant, Apple Co. set his manufactory in China, cheap labor and costing, and than area manager saved those products in their warehouse in location and reported main logistic manager how many products they reserved. Marketing research, area manager build profitable relationships and create customer delight and reported main company about their areas demand. And they made every months demand figure for data copy. Manufactories know how much product they need to make and warehouse will has enough room for new-product and old one. Aside from that, global warehouse good at fix that demand exceeds supply and supply exceeds demand problems. In CGCs case, manufactory made new-product and transport to off-cause retailers h ave at least two problems. One is transport slowly, wasting time and declining value of new. Another problem is retailer hasnt enough room for new-products. The second question CGC tried to use other way to fix. Closeouts generally occurred when existing equipment was discontinued to make room for new products or when CGC had too much inventory itself and wanted to get rid of it. At the time of a new-product introduction, for example, if a retailer had eight of the previous clubs left in inventory, CGC would supply the store with one more new club for free, which brought down the average cost of the remaining inventory. Once a new product was introduced, the retailer had the discretion to mark down the remaining inventory to a price at which it would sell (CGCs case page 514). Its helpful to make room for new-products and low price to sell closeout. In 1999, CGC held its own closeout and sold $40 million of excess inventory of Great Big Bertha, Biggest Big Bertha, and Great Big Bert ha irons to the market at a lower price (CGCs case page 514). If they have global warehouse, that would be saving resource and decreasing supply exceed demand risk rate. Information Processing Center Information processing center is the place that customers require report department. Their have information collect and transmit system to support manufactory, warehouse, and logistic manager or decision center. In case, CGCs customers are from True friends shift to Butterflies. Customers are no longer loyalty and they just need the products to play golf thats it. New-products are the way to continually exceed customers expectations, thats a reason why CGC need to know what customers needs and wants. Golf was a difficult game whose participants emotions ranged from frustration to addiction, with passion and fun mixed in. Even when played in teams, golfers were very competitive with themselves. Golfers often blamed their equipment for their poor play and thus often wanted to update their clubs (page 506). Those are all different levels golfers wants and needs, high-level golfers doesnt matter what type of club they used. Average golfers want to play golf and win the game in golf clubs, so they will keep the clubs. Although ones mental state and skill level had much to do with on-course achievement, in golf, unlike almost any other sport, the equipment also had a significant effect on a users performance. Even though highly skilled golfers would play well no m atter what type of club they used, average golfers were able to see noticeable improvements in their game when they used premium equipment. Beginning golfers also benefited because the more forgiving clubs allowed them to make ball contact sooner, frustrating them less so they would not quit the sport prematurely(case page 506). Beginning golfers would more advice of salespeople. For a beginning golfer, buying new clubs was a daunting task. Retail shops offered a wealth of options that forced beginners to rely on the advice of salespeople(page 507). CGC need to have those require from information processing center and make marketing strategies, refocusing on retailer. For example, focus on salespeople training for new-products promotion. For a beginner, salespeople can promote new-products or some old-model with 30%-50% discount. Old-model with discount would easier for people needs. It would not cast a lot of money and good for closeout from warehouse. And CGC gives those salespeop le who are selling master 10% of $500 units sold encourage and 20% maximum. Those encourages also be used to information processing center to collect information from customers demand. And transmit this information to decision center. Summarize CGC has a premium pricing strategy. It provides a high-quality product premium average players who want the performance benefits of the product. Callaways strategy is successful, mainly because of its innovative edge. In addition, the average golfer that their products provide performance advantages. The country has contributed to the success of the industry. During this time the public interest in golf increased a lot. In addition, the market is not over saturated, the Internet is not in selling products an important factor. Establish a global manufacturer and warehouse sales will add new products and maintain profitability. And information processing center is useful to study the market and customer feedback and requirements. This will help from the external environment and threat reduction rate. Cities Callaway Golf Company. New York Times, 8 Feb 2013. Web http://topics.nytimes.com/topics/news/business/companies/callaway-golf-company/index.html Callaway Golf Company Company Information. Hoovers, 31 Dec 2012. Web http://www.hoovers.com/company-information/cs/company-profile.Callaway_Golf_Company.fd42e2e0f3140749.html Callaway Golf Company (ELY: NEW YORK). Bloomberg BusinessWeek, 2 Feb 2013. Web http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=ELY What is involved in an ethical business? What is involved in an ethical business? Nowadays in our global world, national and international competition forces businesses to act in certain ways to achieve particular goals. Every company environment is made up of different cultures, values and believes which makes ethical issues to a complex topic. What is involved in being an ethical business and what are the benefits and disadvantages of being socially responsible? The following assignment explains the need for and some aspects of ethics in companies. It also gives a definition and a brief description on problems arising throughout global businesses and reviews a number of ethical frameworks and their application in company policies and practices. The assessment summarizes different theories, styles, and advantages. It also compares disadvantages and addresses the importance of company profits. It will sketch ethical concerns supported by case studies. To complete the assignment adequate grounds for a conclusion will be assessed and own judgment will be added. Introduction In the early 1980s Britains estimated energy bill amounted to over twenty billion pounds per annum. Throughout the 1970s continually rising fuel prizes had a direct and damaging impact on business costs and profits. Energy use, graphs and tables (1995-2002) Available from: www.dti.gov.uk/graphs/521chart.gif [Accessed 1/12/2005] People and organizations are increasingly concerned that supplies of energy and materials are likely to become scarcer and more expensive. Fossil fuels have finite geological limits and are subject to political, environmental and social questions. Whatever alternative sources may be developed in the future, days of plentiful and cheap energy are not going to return. Debates on business ethics are concentrating on social and ecological responsibility of companies within society which is regarded to be crucial in the external self-presentation and public perception of (economic) organizations. In satisfying our needs, business must be aware of those diverse topics and should aim on achieving a sustainable development. Sustainable development meets the needs of the present generation without compromising the ability of future generations to meet their own needs. Companies positive responses to such issues are rarely altruistic. It is often for their own public relations or enforced by legislation. Findings-main facts about business ethics What does the word ethics mean? The word ethics originates from the Greek word ethos, meaning custom or character. Definitions have included phrases like the science of the ideal human character or science of moral duty. What defines business ethics? Ethical business issues are identifiable problems, situations or opportunities requiring a choice between several actions. It is a set of values, beliefs, goals, norms and responsibilities that members of an organization recognize and share. Business ethics and morality refer to well based standards of right and wrong and prescribe what humans ought to do- usually in terms of rights, benefits to society, or specific virtues. It also relates to how a company conducts its business to make profit. What is an ethical business? An ethical business focuses on giving positive contributions (i.e. providing goods, services) to the community without causing damage to the environment, exploiting its workforce ( paying low wages), using child labor, or producing products which are dangerous content. A company will seek to balance financial and human needs of their stakeholders (employees, customers, suppliers and shareholders) and ensure that it is ecologically sustainable. Corporate businesses are undertaken to create an environment of strong held values, tradition and culture. What relevance do ethics have in business? Companies do not operate in a vacuum, they are part of society. People expect certain standards of behavior from businesses (i.e. addressing its environmental impacts; provide fair salary to employees that can increase motivation). According to MORI research in July 2002, 80 % of the UK public believes that: Large companies have a moral responsibility to society. The 2002 major national survey of public perceptions of energy use (2006) Available from: http://www.tyndall.ac.uk/index.shtml [Accessed 10/05/2006] Corporate ethics- A growing trend In a world of finite resources, wasteful use of energy/materials is increasingly regarded as anti-social behavior and subject to diverse geological and political constraints. Environmental groups and political parties campaign to stop the destruction of ecology and resources. Efficient use of energy provides benefits individual enterprises and a wider society. A socially responsible business will respond to public demand for improved efficiency and includes consumer wants for now and the future. Firms are increasingly aware that ethics are a unique selling preposition in todays business life. Companies are incorporating social responsibility programs into marketing decisions. Increasing evidence indicates that being ethical results in valuable benefits: It can enhance public reputation and therefore increase profits. A recent study discovered that 84 percent of U.S. respondents have incorporated business ethics. A study found that 71 percent of UK companies used codes of ethics in 1991. The 2002 major national survey of public perceptions of energy use (2006) Available from: http://www.tyndall.ac.uk/index.shtml [Accessed 11/05/2006] Introducing strict ethical/environmental considerations in financial markets (FTSE Good Index) shows outperforming conventional stock exchange indices. Figures for the Dow Jones Sustainability Index (ethical index) in the US show that it outperformed the Dow Jones Global Index by 46 %. Griffiths, A.; Wall, S. ;( 2005); Economics for business and management; 1st ed.; UK, Prentice Hall; pp. 149 The ethical code-Code of conduct Ethical codes formalize rules and standards and reflect values and missions of a company. Leaders and members must have an obligation to operate in a consistent way meeting core objectives and society needs. Contributing to local, national and international communities by adopting a code of conduct can ensure honesty, fairness and respect in the organization and its environment it operates in. Developing a code of conduct Developing ethical behavior in an organization can be achieved by enforcing rules and standards that describe what the company expects of its employees and managers. To ensure ethical conduct, open communication and coaching staff are essential. Other important development factors include: Training/ including employees in developing a code of ethics. Clear channels of communication, trust and good employee-manager relationships Improved motivation to achieve objectives and goals Adhering to the guidelines of an ethics code A code of conduct requires shared commitment to achieve and develop high standards of production for its success. Open communication and coaching staff are essential but can introduce high costs and conflicts between share-and other stakeholders. Does being an ethical policy bring advantages? Being socially responsible enhances/protects corporate reputation and motivates/encourages loyalty and trust in organizations relationships. For example an ethical policy can reassure investors and stakeholders about the companys approach to its non-financial risks by providing a license to operate. Where do Ethical issues arise from? Ethical issues generally arise when marketers fail to understand risks of function, value or use of a product. Pressures can arise from substituting inferior materials to minimize costs or failing to inform customers about existing conditions or changes in product quality. Many car, gas and tobacco companies have experienced negative publicity associated with design or safety issues (as well as global warming, water pollution, noise and congestion issues) that resulted in control of their behavior by laws, regulations and higher taxations. Developing and selling a product which does not harm the environment refers to green marketing and must focus on long-term as well as short-term results. Most organizations participating ethics are beginning to realize that they have traded short-term profit margins for long-term morale and productivity. No matter what laws or regulations are passed onto the business, ethics cannot be externally imposed. Buying a healthy product, without considering its prize or shopping for bargains-neither side is immoral or unethical. Ethical companies will focus on all types of consumer wants and try to ensure working within their social mission. Taking social responsibilities towards stakeholders and evaluating the effects of a companys activity in its microenvironment (social auditing) involves/includes: Social auditing Benefits for company No difference between employees(equal rights) Increased motivation, established social performance Identification of ethical values and social objectives Easier identification of criticisms and meeting company objectives Understanding and applying customers views+ providing information for pressure groups Easier to measure performance/ results to make informed decisions about impact of activities, gaining new customers Improving brand and image attracts employees and perhaps leads to higher sales Management setting example to incorporate ethics Employees convinced being ethical improves organization (including profits) Being unethical can lead to: less resources for future generations and environmental damage due to wasteful use of energy high level of unit cost in economy which leads to being uncompetitive in world markets and trading performance increased poverty due to unfair distribution of money (i.e. wasting money on luxuries) price increase of non-renewable fossil fuels, leading to high expenditure on overseas supplies increase of private costs (i.e. wages, rent) and social costs (i.e. noise, pollution) violation of laws or company policies unfair balance to parties concerned both in the short-term as well as the long-term increase of private benefits (i.e. profits) and social benefits (benefits to the rest of the society) Becoming a socially responsible company has many advantages. However, managers of companys hold different views of moral positions. And sometimes, organizations have to choose between being an ethical company or striving for increased or kept profit. Often, companies and customers find themselves in an ethical dilemma by choosing between local or global spending. When money is spent globally, cheaper products are bought, creating a short-term advantage. This can have a negative impact on undeveloped countries if the buyers exploit their monopoly power and pay unfair prices to poor countries. Businesses therefore have to weigh up long-and short term decisions. Suppliers can increase profits by raising prices or reducing the quality of a product (bargaining power of suppliers). Therefore, underdeveloped countries with no other substitute products available have to accept the competitors demands or choose inefficient but cheaper companies to do the job. An example is the case study from Stuart Wall and Bronwen Rees book. Both describe Bribery and corruption by the World Bank as the single greatest obstacle to economic and social development. Poor infrastructure and higher pay from poor countries are often the result of bribes. Rees; B.; Wall, B.; (2004); International Business; 2nd ed.; England; Prentice Hall, pp. 212 Disadvantages of becoming a socially responsible business can include: At first the costly, costly, takes time and effort to introduce changes change of business culture, expensive and time-consuming to promote new culture loosing established customers conflicts of aims between share-and stakeholders (paying increased wages can loose business profit) new recruitment and redundancies of employees (difficult to be ethical since there is the need to get rid of staff in order to keep profit up) time-consuming to adopt to new image turning down low costs of production (i.e. labor) costly to change working conditions for labor being ethical introduces motivation which is not desired in every company adapting to new policies may not be profitable management and employees need training ( costs extra money) organization may not be able to cope with extra pressure increased quality of product will lead to raising productioncosts In every company, profit is an important objective for success and decision making. Being ethical can benefit businesses, society and economy. But should trustees make bad investments for social responsibility? Being an ethical company includes pressure of balancing profits and ethics at the same time (I.e. profits vs. exploiting stakeholders). Organizations have to invest in training, research, and product development. Only a few companies are immune to economic fluctuations and can stay committed to investment in societal behavior. For a new firm entering business, being ethical can mean less profitable short-run incomes that are desired to stay in competition. Larger organizations often have profit to enhance its reputation, creating greater long-term benefits even though is difficult to guarantee a big companys ethical status due to its involvement in many business activities. Customers expect quality products for a fair prize. Often, share-and other stakeholder get in conflicts due to increased prizes on the production of products. Many regard the government as being slow on promoting ethical behavior. Old motorways and power stations are contributing factors to the collapse of many economies. Reconstructions are costly and businesses as well as customers are often the ones suffering higher prizes. For example there is a chance for the UK of loosing out on the new industry for wind farms. Green peace is backing up NPower, defusing local protests for wind power. Creating a new type of electricity shows economic responsibility but is the company socially responsible by defusing customers views about the massive turbines? It can be argued that companies can use a of cost- benefit analysis to determine forecasts, outcomes and consequences. Known to philosophers as utilitarianism, this principle is best known by the maxim: Do whatever produces the greatest good for the greatest number- Do what best is for the best for the greatest number of people. Rushworth, M., (1995), Good people make tough choices, NY, 1st ed., firesides books, pp.24 Some businesses, like Nestlà © and Esso are acting accordingly to fixed rules, never mind the outcomes (Rule-based thinking). Often associated the German philosopher Immanuel Kant, this principle is firmly based on duty- On the way we ought to do, rather than we think what might work- Follow only the principle that everyone else will follow. Rushworth, M., K., Good people make tough choices, firesides books, NY, 1995, 1st ed., pp.24 Some organizations believe that shifting the business to an undeveloped country will reduce prices for production and wages for employees, therefore increasing profits for the company. This behavior seems unethical even if it can lift people out of poverty and assists to international development and the finance for decommissioning for a cleaner environment. The website maketradefair.com shows that 68 % of people in the UK supporting Fair-Trade but green products still command less than 1 % of the market. Make trade fair (2006) Available from: http://www.maketradefair.com [Accessed 16/04/2006] Some companies have had very bad publicity on this and are now trying to rebalance their practice. It can be argued that supermarkets not promoting their (by putting products on bottom shelves) products enough. Another reason is the increased price on Fair-Trade products. To underline the pressure of being a socially responsible business, the example of organic farming is given from the book International Business, by Stuart Wall and Bronwen Rees. Going organic includes changes in transforming middle-class specialties to a mass market phenomena for retailers. Farmers have to switch to natural herbicides and fertilizers which are benefits to society but can include extra costs (for the farmer and the consumer) and are easier to achieve with funding from the government. Those who buy organic food have to except higher prices because they are paying for sustainable, agricultural techniques and healthier food- People have to realize you dont get something for nothing. Simon Brenman, of The Soil Association. Rees; B.; Wall, B.; (2004); International Business; 2nd ed.; England; Prentice Hall ,pp 223-224 To succeed with environmentally friendly products, the image of benefits must be clearly defined and a market segment consisting of consumer who are willing to pay for better quality must be found. Countries have different cultures, values, beliefs and expectations. Companies operating internationally cannot transfer all business standards unchanged, expecting the business partner to understand their core values. For example, ethical codes tend to be seen as legal documents in the US whereas it is viewed as a social compact between company and its workers in Europe. Financial institutions are more experienced in the channels of communication and are sensitive to indices of firm performance. Often, those institutions have profit maximizing objectives but also enough income to spend on promotion and technological innovations to reach their customers to be socially and economically responsible. Promotion can create false or misleading advertising and manipulative/deceptive sales tactics and publicity. A major issue pertains the marketing of video games that promotes violence and weapons to children. Not every company has the choice of being ethical or not. For example the tobacco industry is regarded as being irresponsible towards society but is reasonably safe during market collapses, as they tend to have a safe and predictable profit flow. Defense companies benefited from higher arms spending following September 11 attacks on the US. Nowadays, even ethical businesses agree to. An example is the retailer Body Shop, agreeing to the takeover by French cosmetics giant LOreal in a deal worth  £652m. Anita Roddick, consultant, said the companys values (like community trade) would not change. But the organization has yet to show its commitment to ethical issues. LOreal takes over Body shop 2006) Available from: http:// www.clarionledordger.com [Accessed 12/05/2006] Evaluation Ethics refers to what is acceptable in a certain society. Organizational ethics is an important element and a unique selling preposition in business as it can determine beliefs and responsibility of the company in the eyes of society. However, it should not be assumed that doing good is desirable or acceptable. People expect certain ethical behavior from companies but they do not operate in a vacuum. Every country has different business values and views. Being social and ecological responsible in one country doesnt mean its ethical in the other. It implies that there is no morality of being right or wrong in ethical businesses. Companies focusing on future-orientated thinking are working within their social mission which can enhance public reputation and increase profits to remain competitive in todays business world.

Political Climate of the 1980s Essay

The period starting from 1980 to 1991 was a dawn for the newly implemented international challenges and changes as sponsored by the government of the United States of America. This period was dominated by the immense influence of the Reagan administration. In 1980, Ronald Regan was elected into the presidential post, serving eight years as the president of the United States of America. In addition, this period also determined and strengthened the hegemonic leadership of the American government as the Soviet Union fell towards the end of 1980s, hence declaring the Cold War over. At the start of this period, Reagan implemented economic policies that revolutionized and saved the declining economy of the United States. This set of economic reforms became well-known as â€Å"Reaganomics. † This was comprised of new and aggressive fiscal policies that were meant to decrease the inflation in the American economy, and at the same time steps were taken to further establish the American economy as the strongest in the international arena. The brief span of 1981 to 1986, certain fiscal policies have been implemented in order to keep the economic policies abreast with international changes and to save the American economy from further inflation. In 1981, the Economic Recovery Act was implemented. This was the first Fiscal Policy that was enacted and which had three components all related towards the imposition of tax cuts. In 1982, corporate taxes were imposed. And at the end of 1986, the American economy has undergone three phases, all of which were dominated by changes in the fiscal and monetary policies and expansion. In effect, deficit rate decreased significantly as compared to the economic status experienced during the previous administrations (Looney 1995). In the field of politics, certain changes have also been made. In 1982 and 1985, the involvement of the American government in international struggles became rather pronounced. The Reagan administration opposed the retreat of the American forces during the height of the Vietnam War, and as such, he worked towards the eradication of communist ideas during his presidential term. As such, the Reagan administration took part in defeating the communist forces that were rampant during the period. The American government took active involvement in the military struggles in Cambodia and in the Philippines. In line with this, during the Reagan era, the tensed confrontation brought by the Cold War finally ended. The 40 years of hostility was broken down at the fall of the Soviet Union towards the end of 1980s (Hodges 2000). The breakdown of the Soviet bloc and the end of the Cold War spelled out significant changes to the international order. The Soviet Union, which was the main competitor of the United States in terms of politics, economy and military strength, posted challenge for world leadership for the United States. Hence, at the fall of the Soviet bloc, the post was left for the American government alone. Thus, at the end of the Cold War, the United States government was prompted to make certain actions that strengthened their influence in other smaller countries. Communist insurgents were greatly weakened during this period, and as such, capitalist motives were pushed forward. Towards the end of this era, more economic policies were implemented that were geared towards globalization and liberalization. With the immense influence and power that the American government posted, most of the countries – developed and developing countries – followed the suit after America. Thus, this period was largely highlighted by the increasing influence of the United States of America towards the establishment of a globalized community which is still prevailing during this generation.

Authors purpose for writing Hamlet - Free Essay Example

Sample details Pages: 3 Words: 881 Downloads: 7 Date added: 2018/12/28 Category Literature Essay Type Book review Level High school Tags: Hamlet Essay William Shakespeare Essay Did you like this example? The Hamlet by Shakespeare is captivating and has attracted many readers to it for various reasons. There are some who read it for entertainment, criticism, education, and enlightenment. The Hamlet has a tragic tonality linked to the characters to the story. Don’t waste time! Our writers will create an original "Authors purpose for writing Hamlet" essay for you Create order The play is approximated to have been written in 1601. The story was inspired by the death of his son, Hamnet, in 1556 for reasons unknown to him. In addition, during that same period, he was writing the book his father died (Bannet 4). The main character in the story is named Hamlet which is a closer association to Hamnet the name of his only offspring who died at a young age. In the book out of the 9 characters 8 of them died, this indicates that the deaths in the life of Shakespeare had a major impact on his work. This shaped his perception of life as being trivial as he killed 8 characters in his work using different twist to heighten the curiosity of the ready. Moreover, the perception of the protagonist, Hamlet, about death reflects his own viewpoints. In the graveyard scene when he sees the skull of a person he loved Yorick, he comprehends that death is the only aspect that eradicates the disparities between people (Shakespeare 5.1.90-91) Hamlet the protagonist states that death comes without warning and therefore one should be prepared when he decides to fight (Shakespeare 5.2.222). The second reason that the book was written it was to highlight the tensions that were present during the English Reformation. The reformation focused on the religious legitimacy between the Catholics and Protestants. The reformation and its aftermaths were prominent in the British way of life from the 1530s. There were sharp disparity and a form of hatred between the people who practiced different faiths. Shakespeare was born Catholic but was baptized into the Protestant religion. In 1592, 8 years before writing the play, he moved to London where Protestant religion was more noticeable and vocal than the countryside. However, resistance to the religion was still imminent but in underground movements (Cumming 32). The movement into London and the constant shifts in religious legislations made people avoid declaring their religious affiliation openly. Claudius, who was a politician, states that his nephew was,going back to school in Wittenberg. (Shakespeare 1.2.117). Martin Luther who began the reformation studied at the University and he posted his Theses on the University doors. This is an indication of religious shift as the Old King Hamlet was a Catholic who belonged to the pre-formation period. During this period there was a belief in purgatory as his Ghost came from purgatory,. I am thy fathers spirit, doomed for a certain term to walk the night. confirmed to fast in fires till the crimes done in my days of nature. purged away (Shakespeare 1.5. 9-13). Moreover, in the play, the disparity that is present among the characters resonates with the disparity that was present in England during the 16th-century. The Politician Claudius turns to religion to seek penitence for his corrupt dealings by praying but fails, Pray can I not. (Shakespeare 3.3.42). Furthermore, the constant shift in legislations confused the citizens in England making them question the religious teachings that they received when they were young and the ones they encountered as grown-ups. In the book this confusion is replicated by Hamlet as he nears his death.. a divinity that shapes our ends. (Shakespeare 5.2.1). The question is a confusion that reverberates with the citizens as they try to find their footing in the English Reformation period where there are alienated by consciences. The third reason that influenced the story is the English Renaissance that Shakespeare lived through. The renaissance period dealt with the idea of new birth in the humanistic literary world. During the period there was a new interest cultivated in people that led to believe in themselves and profound changes in science, politics, and religion (Jamieson). Shakespeare took the political changes going around him and incorporated them in the book. In Hamlet, the new interest in the population that deals with a revolution of their mindset is portrayed by the perception of Hamlet the protagonist,. what a piece of work is a man, noble in reason. Infinite in faculties (Shakespeare 2.2 311). This is an indication of the ability of man to question their existence and value in their lives. Moreover, from the political viewpoint in the book the protagonist, Hamlet, questions Claudius rights for him to take over the throne after killing his own father (Shakespeare 1.4.67). In the past, it was un heard of to question the ascension to power. Conclusion In conclusion, based on the analysis the author had three major reasons that inspired him to write the Hamlet. They are the deaths in his family that occurred near the period when the book was written. In addition, the English reformation also influenced the characters in the story as the conflict in religious perception is seen in the characters. Finally, the renaissance period influenced the political and human philosophy that has been discussed in the Hamlet. Work Cited Bassnet, Susan. Introduction. Shakespeare. Macmillan Education UK, 1993. 1-17. Cumming, Brian. The literary culture of the reformation: grammar and grace. Oxford University Press on Demand, 2002. Jamieson, L. How The Renaissance Affected Shakespeare. Thoughtco, 2017, https://www.thoughtco.com/renaissance-shakespeares-time-2984986. Shakespeare, William, Laurence Olivier, and Jake Simmons. Hamlet. University Press, 1948.

Smith College Acceptance Rate, SAT/ACT Scores, GPA

Smith College is a private womens liberal arts college with an acceptance rate of 31%. Founded in 1875 and located in Northampton, Massachusetts, Smith College is one of the Seven Sisters colleges.  Smith is also a member of the  Five College Consortium  with  Amherst College,  UMass Amherst,  Mount Holyoke,  and  Hampshire College. Students can register and attend courses at any of the five schools. Smith has a beautiful and historic campus that includes the 12,000 square foot Lyman Conservatory and the Botanic Garden of Smith College with about 10,000 different plant species. Smith has many famous alumnae including Sylvia Plath, Julia Child, and Gloria Steinem. On the athletic front, Smith College competes in the NCAA Division III New England Womens and Mens Athletic Conference (NEWMAC). The Smith Pioneers field eleven varsity sports. Considering applying to Smith College? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Smith College had an acceptance rate of 31%. This means that for every 100 students who applied, 31 students were admitted, making Smiths admissions process very competitive. Admissions Statistics (2017-18) Number of Applicants 5,780 Percent Admitted 31% Percent Admitted Who Enrolled (Yield) 34% SAT Scores and Requirements Smith College has a test-optional standardized testing policy. Applicants to Smith may submit SAT or ACT scores to the school, but they are not required.  During the 2017-18 admissions cycle, 43% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 670 750 Math 670 770 ERW=Evidence-Based Reading and Writing This admissions data tells us that of those students who submitted scores during the 2017-18 admissions cycle, most of Smiths admitted students fall within the top 20% nationally on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Smith scored between 670 and 750, while 25% scored below 670 and 25% scored above 750. On the math section, 50% of admitted students scored between 670 and 770, while 25% scored below 670 and 25% scored above 770. While the SAT is not required, this data tells us that a composite SAT score of 1520 or higher is competitive for Smith College. Requirements Smith College does not require SAT scores for admission. For students who choose to submit scores, note that Smith participates in the scorechoice program, meaning that the admissions office will consider your highest score from each individual section across all SAT test dates. Smith does not require SAT Subject tests or the essay section of the SAT. ACT Scores and Requirements Smith has a test-optional standardized testing policy. Applicants may submit SAT or ACT scores to the school, but they are not required to do so. During the 2017-18 admissions cycle, 30% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile Composite 31 34 This admissions data tells us that of those who submitted scores during the 2017-18 admissions cycle, most of Smiths admitted students fall within the top 5% nationally on the ACT. The middle 50% of students admitted to Smith received a composite ACT score between 31 and 34, while 25% scored above 34 and 25% scored below 31. Requirements Note that Smith College does not require ACT scores for admission. For students who choose to submit scores, note that Smith does not superscore ACT results; your highest composite ACT score will be considered. Smith does not require the ACT writing section. GPA In 2018, the average high school GPA for incoming Smith College freshmen was 3.98, and nearly 84% of admitted students had average GPAs of 3.75 and above. These results suggest that most successful applicants to Smith College have primarily A grades. Self-Reported GPA/SAT/ACT Graph Smith College Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Smith College. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in with a free Cappex account. Admissions Chances Smith College, which accepts fewer than a third of applicants, has a competitive admissions pool. However, Smith also has a  holistic admissions  process and is test-optional, and admissions decisions are based on much more than numbers. A strong  application essay, Smith supplemental essay, and  glowing letters of recommendation  can strengthen your application, as can participation in meaningful  extracurricular activities  and a  rigorous course schedule. The college is looking for students who will contribute to the campus community in meaningful ways, not just students who show promise in the classroom. While not required, Smith College strongly recommends  interviews  for interested applicants. Students with particularly compelling stories or achievements can still receive serious consideration even if their grades and scores are outside of Smiths average range. In the graph above, the blue and green dots represent accepted students, and you can see that most students who were accepted to Smith had averages of A- or higher. SAT and ACT scores arent as important as other admission factors because Smith has  test-optional admissions. However, most Smith applicants excel on standardized tests with SAT scores (ERWM) above 1250 and ACT composite scores of 28 or better. If You Like Smith College, You May Also Like These Schools: Mount HolyokeWesleyan UniversitySwarthmore CollegeBoston UniversityBrown UniversityCornell UniversityTufts UniversityBowdoin CollegeHaverford CollegeBryn Mawr CollegeVassar College All admissions data has been sourced from the National Center for Education Statistics and Smith College Undergraduate Admissions Office.

Racism During The 1900 S - 1859 Words

Racism, in today’s world is not as frequent as it was in the 1900’s. Racism in the 1900’s was incredibly widespread, and the majority of white Americans were racially prejudiced against the people of color. Even though racism was widespread in the 1900’s it is currently grimaced upon and not exceedingly widespread at all. People of color are nowadays not cast off in today’s world, but are accepted like any other person. Racial disparity has been a notorious predicament in associations to moral ethics for long periods of time. There were also different problems in the 1900’s such as Discrimination and prejudice. Prejudice in this novel is expressed or presented by disgust and misinterpretation because of the difference of people skin color. People of different skin color were the majorities that were treated unjustly. Throughout this period in America, the southern states, black people had to exercise and use separate bathrooms from whites, as well as drinking fountains, section in restaurants, and even go to separate schools. Furthermore, a great deal of the discrimination was aimed towards black people; there were abundance of explanation towards poor families by individuals that have the riches. Discrimination is rampant when groups’ of people that are different are called names. So, to begin, Racism, in the novel/story of to kill a Mockingbird, is exceptionally frequent, and it is a significant piece in the story. Racism is made known by the whites in the town calledShow MoreRelatedRacism : A History? Essay922 Words   |  4 Pages RACISM: A HISTORY Name Course Date Abstract This essay will focus on the film Racism: a History. I picked the film over the other films offered, because it taught me many things about history of the Black Americans. 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The Context Of Behaviour Issues Education Essay Free Essays

To analyze the manner pupils are larning, I have chosen to research the Blooms Taxonomy theory completed in 1956 by Benjamin Bloom, an educational psychologist. This taxonomy classifies rational operations mobilized during acquisition, the easiest ( underside of the pyramid ) to the complex ( top of the pyramid ) . Here is below an illustration of that pyramid: hypertext transfer protocol: //www. We will write a custom essay sample on The Context Of Behaviour Issues Education Essay or any similar topic only for you Order Now learnnc.org/lp/media/misc/2008/blooms_old.png The 6 degrees of Bloom ‘s pyramid allow the instructor to better form the patterned advance of his class, but besides help to explicate specific larning aims. In 1991, Lorin Anderson a former pupil of Bloom, has significantly changed the degrees of the pyramid maestro with the coaction of David R. Krathwohl, co-author of the original taxonomy ( Anderson A ; Krathwohl, 2001 ) . A speedy penetration of the theory†¦ The involvement of the work of Bloom is that it offers a series of verbs that describe the rational behaviour of each degree of the pyramid. These verbs refer to discernible and let such instructors to compose to specific larning aims. Despite the forsaking of course of study based on specific aims, Bloom ‘s taxonomy is utile. On the one manus, Bloom recognized the complementarity of affectional and psychomotor spheres, although the descriptions he has made aˆâ€ ¹aˆâ€ ¹today seem so superficial. But more significantly, his categorization of the cognitive sphere into six degrees of complexness is a simple manner to stand for the activities of idea for pupils. It combines really good the relationship between cognition ( memory, comprehension, application ) and accomplishments ( application, analysis, synthesis, rating ) . Higher degrees of Bloom ‘s categorization correspond exactly to the creativeness that instruction reform is to develop and redemption which is the best for the hereafter of pupils. In this respect, there are a figure of intriguing schemes and techniques to further creativeness. Bloom ‘s Taxonomy is for me an assistance to explicate inquiries that can find the degree of pupil apprehension. For illustration, a inquiry may be used to find a pupil is adept in factual cognition, comprehension, application, analysis, synthesis and rating. In my position, instructors are better able to cognize the failings and strengths of their pupils, which help advance larning patterned advance to higher degrees. Some critiquesa Top of Form Since its preparation in 1956, critics of Bloom ‘s taxonomy have by and large focused non on the being of six classs, but the world of a consecutive hierarchal relationship between them. Some consider the three lowest degrees ( cognition, comprehension, and application ) as hierarchically ordered, but the upper three degrees ( analysis, synthesis and rating ) as equal. Others suggest it is sometimes more appropriate to get down the application, before the debut of new constructs. How do I use Bloom ‘s Taxonomy? I would personally state that for the classs that I presently teach I consider chiefly four degrees of acquisition and command of cognition, which correspond approximately to the first four degrees of Bloom ‘s taxonomy: 1. Information degree ( Knowledge ) : cognition is comparative to the apprehensiveness of an overview of a topic: the worlds are shown in some facets in partial or entire. 2. Expression degree ( Comprehension ) : cognition is related to the acquisition of the agencies of look and communicating: define, use the footings component subject. These control cognition. 3. Mastering tools Level ( Application ) : cognition is related to the control of procedures and tools for survey or action: usage, manipulate regulations or sets of regulations ( algorithms ) rules, in order to a consequence to be achieved. It is to get the hang a accomplishment. 4. Master methodological cognition degree ( Analysis ) , which is comparative to the control a methodological analysis of installing and troubleshooting: assemble, organize points in a subject, place relationships, concluding from these relationships, and make up one’s mind towards a end. It is an attack to command initiation, tax write-off, proving, certification. Each degree includes the old 1s and with the experience that I am presently constructing as a instructor, synthesis and rating are non truly expected from pupils chiefly because of their bing degree of cognition and the class degree. As good, there is no rigorous order to see in utilizing these different degrees as pupils can be asked to get down a subject at the mastering tools degree, merely to look into their old cognition and construct the lesson harmonizing to the findings. The good facet of Bloom ‘s Taxonomy is that there are sequences in the acquisition procedure that we can play with. So, in footings of learning schemes, depending on the topic, I can get down or present the subject at any degree of Bloom ‘s pyramid. If I teach basic accounting rules to finish novices, I would be given to get down with Bloom ‘s Comprehension degree ( expression degree for me ) , where I try to demo the scholars that they already know some facets of the theory: Lashkar-e-Taiba ‘s state that I intend to learn the double-entry clerking rule. The first measure will be to hold the pupils set in braces and make up one’s mind themselves which type of dealing they want to finish. From at that place, they will hold to calculate out the journey of the money which will be different depending on the side where the dealing will hold to be recorded. By pulling a simple map on an activity sheet or the board, they will understand easy how the completed dealing must be recorded. Merely after that measure, will I present the theoretical accounting facet to put the regulation ( Bloom ‘s Knowledge phase ) . Then the â€Å" usage and manipulate † phase ( Bloom ‘s Application phase ) where pupils will hold tools in manus to work out practical exercisings is introduced. In footings of resources and planning, I use what Rogers ( 2002 ) explained sing a theoretical account of patterned advance in larning associating to different results of acquisition: it implies motor accomplishments which require pattern, verbal information ( facts, rules and generalization ) ; for illustration in concern topics, lesson programs are built in a â€Å" learner-centred manner † : scholars are given the chance to recognize existent and bing concern entities and have to delve deep down in their bing cognition to demo what they already know about the concern environment and rules. They are provided bit by bit throughout the class with the necessary resources: ne’er all of them at one time. Then rational accomplishments come in when scholars have to utilize cognition to know apart, understand theories, constructs and regulations. Straight after that, cognitive schemes help scholars to â€Å" retrieve † , â€Å" think † and â€Å" manage † their freshly acquired accomplishments to specify and work out jobs, which are most of the clip in concern or direction classs instance surveies to be analysed ( Application and analysis phases in Bloom ‘s Taxonomy ) . Top of Form In footings of appraisal and from experiences carried out in category, I can state that each phase of Bloom ‘s pyramid gives chance for appraisal. I have the clear feeling that class bundles provided by most awarding organic structures, when looking at larning results and appraisal standards, are utilizing Bloom ‘s rules particularly when utilizing specific verbs ( describe, buttocks, discuss, explicate aˆÂ ¦ ) to bespeak what scholars need to â€Å" be able to † make in order to demo that they have achieved or understood the topic. Indeed, in the Double-entry clerking topic, I assess bing cognition foremost, and so I follow Bloom ‘s following degrees of larning to do certain pupils are get the hanging specific practical cognition like computations or hard currency flow prognosiss to give an illustration. To come back purely to Bloom ( 1956 ) , a larning nonsubjective describes a general accomplishment or set of accomplishments that the pupil must get at the terminal of a learning sequence. However, the general educational aims can non give rise to a strict rating unless they are made concrete. This requires that they be translated into operational aims. This is cardinal for the advancement and accomplishment of scholars. A end can be considered operational if the followers are specified: – Performance to be achieved ( result ) identifiable by discernible behaviour ( described by action verbs ) and quantifiable or apt to measure up, the scholar can make and he can be evaluated. – The conditions ( context ) in which the behaviour must happen ( limitations, mandates, what equipment to utilize, how long, etc. ) . – Performance standard ( pass grade ) on whether the end is reached ( Level of demand which acquisition is required to turn up and standards used in the rating of larning ) . Inspired by behaviourist, this manner of seeing things has provoked reactions, expostulations, unfavorable judgment sometimes really strong, particularly among advocates of constructivist epistemology towards Bloom ‘s Taxonomy. Nevertheless, the impression of end is cardinal in any methodological attack to the instruction and appraisal. The procedure of rating is hence to put ends ( mentioning to a taxonomy ) to operationalize and specify appropriate agencies ( instruments ) which will find whether aims are achieved by the pupils or non. It will so continue to an analysis of the consequences ( formative rating ) , which will take to a determination which shall be communicated to different stakeholders ( the clip of the communicating ) . However it is non ever didactically clear: how to put ends easy? What preparations to utilize? Should I needfully integrate action verbs? How to verify that the aims are efficaciously operational? From my point of position, the good intelligence is that there are two great and simple tools that, when combined, can assist me accomplish this: the association of Bloom ‘s taxonomy and the SMART method.Top of Form Once the demands and outlooks of a course of study are analysed, specifying the educational ends is a cardinal measure in developing a preparation program. This measure non merely allows me to tag my path ( strategy of work A ; lesson programs ) , and besides to ease the appraisal. When explicating educational ends, I ask myself the undermentioned inquiry: â€Å" At the terminal of the training/module/course, I would wish my pupils to be able toaˆÂ ¦ ? † . And, depending on the type of accomplishment I want to develop in my pupils, I keep my preparation utilizing a verb of action. At this point, I choose to brainstorm without inquiring myself excessively many inquiries and I try to give free rein to my spontaneousness! The rule of this taxonomy is that scholars must make a specific degree and must be capable of executing the operations matching to ( x ) degree ( s ) . These degrees are therefore hierarchically ordered in cognitive procedures and to supply a model for puting ends for themselves. The accent is non on the course of study content but on how scholars can turn to and get the better of barriers to achievement ( Knowles, 1984 ) . This taxonomy besides allows the designation of the nature of the abilities sought by the aim of preparation and grade of complexness. Identifying the type of larning nonsubjective covered by a resource can see its practical integrating in a pedagogical sequence. An of import point is separating undertaking and end: the indispensable in the educational activity is ne’er the † merchandise â€Å" , the consequence straight discernible ( the papers prepared entirely or in groups, prep, classs and trial tonss ) , even if that is the lone manner to judge pupils ‘ abilities. The of import thing is the advancement made towards each larning result, if it is appropriate and can be reinvested, how it is put into drama and how it allowed scholars to turn. The relationship between the undertaking and the end differentiates developing state of affairs and location of production: in preparation, the end is first in production, it is the undertaking. 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Michelangelo and Da Vinci Influence in the 16th Century free essay sample

Art Appreciation Instructor Elia Haggar May 27, 2013 Leonardo Da Vinci and Michelangelo Bunonarroti were considered to be amazing painter of their time. Although their work has many similarities they had different views. I am going to discuss the difference in the work that was produced from both Leonardo and Michelangelo during the 16th century and the influence it had on Italy and Europe. Throughout history these two artist have paid tribute and in some ways and had an impact of the way some people live today. Leonard DaVinci was born in the Italian town of Vinci in 1452. As a teenager, he was apprenticed to the artist Verrocchio. Leonardo is one of the most famous artists of all time. He also painted the Mona Lisa which remains a very famous painting. He also painted the famous Last Supper. He, above anyone else embodies the term â€Å"Renaissance Man† because he did everything. He excelled in painting, sculptor, botany, and science. We will write a custom essay sample on Michelangelo and Da Vinci Influence in the 16th Century or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He was also a skilled architect and poet. He was very curious and hardly ever finished any of his works. Michelangelo Buonarroti was born in 1475 in the village of Caprese. Michelangelo is arguably the most famous and skilled painter of all time. But all he wanted to do was sculpt. He didn’t even think of himself as a painter. His most famous work is probably the David, his 18-foot marble statue of the Biblical hero. Another of Michelangelo’s famed masterpieces is his frescoes on the Sistine Chapel ceiling. The frescoes took 4 years to complete. The panels show the stories of the Bible from the creation to Noah in reverse order. Michelangelo also painted the famous Last Judgment on one of the walls in the Sistine. Some of his other works include the Pieta, the Moses, and the Madonna. Michelangelo and da Vinci are both artists of the Renaissance, and they have many points of similarity and difference. Some similarities that they had in common, was both artist gained a lot of there inspiration from passages in the bible. Michelangelo and Leonardo were known to be innovators through there powerful imagery, brilliant colors and their unusual ways to create depth and volume in their piece of art. Both individuals â€Å"earned their reputations not just as painters and sculptors but as architects and draftsmen as well. † (Kleiner, 2010). The one greatest similarity was they both wished to return the art to its original glory in Rome. However, the biggest difference was the way they chose to do so. Michelangelo chose to turn to both drawing and sculpture. We all know his David and Sistine Chapel was example of both techniques. He chose to profit his art by creating his own â€Å"gods† of beauty. He was very accurate about the human form and took it to perfection. Leonardo da Vinci chose to take art to a science point of view. He would draw figures as research in the beginning, and once he understood both the inside and outside of the body did he start to create masterpieces. He was big on details of every sort, starting from bodies and ending with cloth and landscape. You will notice the style difference between Michelangelo and Da Vinci. In Leonardo composition like the Last Supper, Mona Lisa and Madonna of the Rocks, his characters are painted with clothes and the body features are well defined. However, in looking at Michelangelo painting composition like The Manchester Madonna, and The Last Judgment you will notice he has fewer cloths and the characters are very muscular. In the 16th century the center for Renaissance artists shifted from Florence to Rome. Almost every great name in 16th century art went to Rome either to work on projects for the pope or the nobility, this included Michelangelo and Da Vinci. Leonardo Da Vinci is the perfect example of a Renaissance man, because he was interested in and well informed about a great many subjects. Like many artists of the time, he was a sculptor and an architect as well as a painter. The unique way he handled light and shadow is his most unusual characteristic. Leonardo’s remarkable ability to grasp and express the mysteries of man and nature made him one of the greatest painters during this era. Michelangelo’s created pieces of art for instance the ceiling of the Sistine Chapel in the Vatican, which took Renaissance art over the top. Although both Michelangelo and Da Vince had different styles, they were known to be the master’s of art of Renaissance. Both artist displayed mannerism in their compositions. Renaissance remained as a permanent heritage to all artists. Michelangelo and Da Vinci contribution of the Renaissance was their vision of beautiful characters.